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Behaviour & Policy

Understanding how people experience mobility, respond to technology and adapt to transport policy.

Research focus

What we investigate

Transport systems ultimately succeed or fail through human behaviour. MUSA studies preferences, attitudes, adoption, well-being and governance to connect technical innovation with real-world use.

Methods & capabilities
Choice modellingQuantifying preferences, trade-offs and adoption.
Survey researchDesigning robust behavioural and attitudinal evidence.
Policy evaluationTesting how interventions affect different users.
Governance researchConnecting institutional design with mobility outcomes.